More Proactive, More Strategic

Kapta helps you focus on what matters to your most valuable customers.

Do you want to be a Trusted Advisor to your Key Accounts?

At Kapta, we’re always talking about “key” accounts – the small number of customers that make up most of your revenue and profits. Why do we focus on them first? Because if you keep and grow those customers, your business will see real results, fast.

But Kapta isn’t for everybody. Here’s how to tell if Kapta is right for you and your organization.

Kapta works best when you have:

A Dedicated Key Account Management Team

A dedicated team who just manage your top accounts. This team is typically made up of senior business executives who manage multimillion-dollar portfolios. Kapta works best for companies with at least 5 Key Account Managers.

High-Value Customers

Large, complex, high-dollar accounts. A good rule of thumb is customers that are worth at least $100K. Many of our customers manage individual account worth millions of dollars per year.

High Revenue Concentration

20% of customers that represent 80% of your revenue and profits. Kapta works best when you have segmented your accounts and have a specific strategy for how to manage the most valuable ones.

High-Touch Engagements

Kapta works best for accounts that require strategic, hands-on management. Sometimes that means that multiple team members are involved in managing the account.

A Proactive Approach

Kapta focuses on actions, not words. We believe that Key Account Managers are responsible to drive relationships forward. With Key Accounts, there’s no time to sit back and relax.

Put Your Customers at the Heart of Your Business

Kapta is a dedicated platform for Account Management teams to communicate with your accounts, strengthen relationships, and keep customers from leaving.

See Kapta in Action

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