When discussing Key Account Management (KAM) and the benefits it provides for both your clients and your organization, we usually focus on the smaller picture of the day-to-day responsibilities of key account managers themselves. While it is the key account managers that will do a lot of the leg-work, the people higher up including the […]
About Alex Raymond
Alex Raymond is the CEO of Kapta.
Entries by Alex Raymond
Key Account Managers are not just responsible for retention of certain customers, but also for improving and growing those same accounts. This is a daunting task on its own, but it will be infinitely more difficult if you are constantly getting surprised by issues or challenges that you didn’t see coming. You can make your […]
Account-Based Everything is all the rage these days as sales teams and account managers are shifting their tactics to focus on accounts rather than just leads. You’ve probably heard of Account-Based Marketing (ABM), and I’m sure you’ve heard of Customer Success, but have you ever thought of combining both approaches to create the ultimate relationship […]
In an industry that requires leadership and complete focus of your key accounts, it’s important to be on top of things so that you can be the leader your organization needs and your clients want. Here are the top 11 Key Account Management Trends for 2018 that are disrupting the industry. Be Proactive (not […]
Customer Success software is an excellent addition to any business’s sales and CRM systems. It allows users to track their customers’ data which in turn helps the client succeed while retaining them for the long-term. For years, Customer Success software has been marketed as a solution for SaaS companies and startups in the technology sector. While it […]
Your customers are always connected to the internet in one way or another. They’re scrolling through Facebook checking to see the latest fluffy cat pictures; they’re congratulating coworkers on their work anniversary on LinkedIn; or they’re posting their most recent selfie to Instagram. The point is, your customers are always on, yet you may only […]
Up until now, Customer Success (CS) strategies have primarily lived in the software and technology fields. As a leading provider of Customer Success software, we’re always looking for new ways that Customer Success strategies can be integrated into any company’s existing customer relationship systems. In this article, we’ll examine the different ways that service-based companies […]
You’ve probably heard all about how Key Account Management (KAM) can boost your profits and increase customer retention rates, but you may still be on the fence about investing in KAM platforms. We understand your hesitation. It’s a hassle to license new software, solely relying on exaggerated promises like “Grow your profits by X%,” only […]
If you want to operate a competitive B2B business, a strong Key Account Management strategy will help you get ahead of your competitors and stay in the game. This extra focus on a few important clients differentiates Key Account Management strategies from most regular business activities, especially those in the sales department. However, without the […]
Key Account Management can be a costly strategy to adopt. It requires dedicated employees, long-term partnerships with customers, and a lot of resources funneled into building specific accounts. With all the hassle and the resource-intense nature of Key Account Management, is it actually worth it as a way to build revenues? This can depend on […]
Kapta is an enterprise Key Account Management platform designed for the accounts that matter most. Kapta powers trusted relationships between key account managers and customers through the use of joint success plans and clear expectations.
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