So, you’ve decided that a key account management program with an emphasis on customer success is the correct route your company should take. Instead of pushing as many products as possible, you’ll instead invest your efforts in the 20% of clients that bring in the most revenue and grow from there. Key account management […]
About Alex Raymond
Alex Raymond is the CEO of Kapta.
Entries by Alex Raymond
In the account management field, key performance indicators (KPI) and metrics are everything. You use them to track how well a relationship is growing; you use them to track the revenue a company is generating, and salespeople rely on them as a means of assessing their performance among the group. That being said, do […]
As a Key Account Manager, your only goal should be help clients meet theirs It’s been a big couple years for mindset. Stanford psychologist Carol Dweck introduced the term into the national zeitgeist by demonstrating the stark differences between a “fixed” and “growth” mindset. Drawing on reams of academic research, Dweck showed that […]
I’m really excited to share a fantastic interview I conducted with Jermaine Edwards, Key Account Management and Business Relationship expert. We sat down to talk about Account Management, QBRs, and how to drive real value for your most important clients. In this interview, you will learn: How to build proactive Account Plans Key questions to […]
Whenever you start a new project and bring in a new account, your customers will probably have some goals they would like to accomplish through the use of your products and services, and your expertise as their trusted advisor. That being said, what happens after you’ve worked with an account for a while and they […]
According to a 2016 report from Gallup, only around 29% of B2B customers are actively engaged with their sellers. An enormous 71% of customers are either indifferent (60%) or actively disengaged (11%). This is a reality check for B2B companies looking to form partnerships or gain a competitive in their industries. The same Gallup report […]
As a key account manager, you make commitments all of the time, and your responsibility is to uphold these promises to make sure that your organization and key accounts are successful. Whether you’re making commitments to your boss, your customers, or your team, if you fail to deliver, you aren’t fulfilling your role to the […]
While you probably have essential KPIs for your accounts to make sure that you’re hitting your personal sales, profit, and usage targets, have you ever considered your key accounts’ KPIs? How do they track their success with your products and services? It might not seem important on the surface, but by better understanding how your […]
AOL Instant Messenger. BlackBerry. Flash. MySpace. Gawker. Some things aren’t meant to last forever. The graveyard of history is filled with once indispensable technologies, platforms and products. The cycle of innovation and obsolescence is what drives us forward—ever onward, ever upward. We at Kapta would like to consign another item to that scrapheap: the […]
What’s it like leading a team of Key Account Managers (KAMs)? No two teams are exactly alike, but you can get a good feel for what it’s like to lead a team of KAMs and how to do it better by examining what’s worked for others in the past. Addressing the challenges of a key […]
Kapta is an enterprise Key Account Management platform designed for the accounts that matter most. Kapta powers trusted relationships between key account managers and customers through the use of joint success plans and clear expectations.
Kapta is a Techstars company and a proud member of the Entrepreneurs Foundation of Colorado (EFCO), which gives back 1% to the community.
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- About Kapta
- What is Key Account Management?
- The CEO Guide to Key Account Management
- 5 Common Pain Points of Key Account Management