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25
NOV

Becoming a more customer-centric company is the best way to cultivate loyalty and increase upsells. It is a process that takes time and significant dedication, but is the mindset your company needs to get into. Showing your internal team what matters most to your customers allows you to focus on proactive communication and consistent ROI delivery. Building out your customer success team can yield a great reduction in churn rates as well. According to a recent survey conducted by Sixteen Ventures, of 100+ leading subscription businesses, having a dedicated Customer Success team resulted in a “24 percent reduction in churn rate,

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25
NOV

How to Master Customer Engagement [Infographic]

Becoming a more customer-centric company is the best way to cultivate loyalty and increase upsells. It is a process that takes time and significant dedication, but is the mindset your company needs to get into. Showing your internal team what matters most to your customers allows you to focus on proactive communication and consistent ROI delivery. Building out your customer success team can yield a great reduction in churn rates as well. According to a recent survey conducted by Sixteen Ventures, of 100+ leading subscription businesses, having a dedicated Customer Success team resulted in a “24 percent reduction in churn rate,

More »

17
NOV

When your business has achieved customer loyalty, it can be more powerful than any ad or marketing campaign you’ve run this past year. Customer loyalty is considered an achievement that all companies seek as part of the lifeblood of their business. Campaigns are rolled out on a monthly, quarterly and yearly basis, striving to entice customers with new features, new products and new promises. But once that feature or product has been released and the sale has been made, what does the customer really feel about the value of the company? According to recent research by Lithium Technologies, 50% of purchase

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17
NOV

The Psychological Approach to Gaining Customer Loyalty

When your business has achieved customer loyalty, it can be more powerful than any ad or marketing campaign you’ve run this past year. Customer loyalty is considered an achievement that all companies seek as part of the lifeblood of their business. Campaigns are rolled out on a monthly, quarterly and yearly basis, striving to entice customers with new features, new products and new promises. But once that feature or product has been released and the sale has been made, what does the customer really feel about the value of the company? According to recent research by Lithium Technologies, 50% of purchase

More »

15
OCT

OKR is an acronym you need to know regardless of the size of your company. It stands for “Objectives and Key Results”. Smaller businesses sometimes make the mistake of brushing OKRs off, staying focused instead on “big picture” goals and achievements. But OKRs are very much an element of that big picture, and whether you are a start-up or a major power-player, they are important. What Is An OKR? In simple terms, it’s a process where you define your goal and establish measurable results for getting there. For example, it’s not enough to say you want to make your service a

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15
OCT

OKRs: A Few Key Qualities

OKR is an acronym you need to know regardless of the size of your company. It stands for “Objectives and Key Results”. Smaller businesses sometimes make the mistake of brushing OKRs off, staying focused instead on “big picture” goals and achievements. But OKRs are very much an element of that big picture, and whether you are a start-up or a major power-player, they are important. What Is An OKR? In simple terms, it’s a process where you define your goal and establish measurable results for getting there. For example, it’s not enough to say you want to make your service a

More »

25
SEP

I’d like you to read a short story and then take a little quiz. Don’t worry—it will be quick and fun. Ready? Here goes. The scene is a meeting room in an office. The department managers are seated around the big table. At the head of the table is the CEO. Before each participant is a sheaf of papers, which have just been distributed by the administrative assistant. The CEO begins. “Please turn to the spreadsheet tracking domestic revenues. Look at the last column. Sales are down by five percent from last quarter!” A manager raises her hand. “Pardon me,

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25
SEP

Is Your CEO Stuck in the Past?

I’d like you to read a short story and then take a little quiz. Don’t worry—it will be quick and fun. Ready? Here goes. The scene is a meeting room in an office. The department managers are seated around the big table. At the head of the table is the CEO. Before each participant is a sheaf of papers, which have just been distributed by the administrative assistant. The CEO begins. “Please turn to the spreadsheet tracking domestic revenues. Look at the last column. Sales are down by five percent from last quarter!” A manager raises her hand. “Pardon me,

More »

16
SEP

Last week we talked about our time spent with Partner at Google Ventures’, Rick Klau. We wanted to give you enough time to watch Rick’s Youtube video on how Google sets goals with OKRs. Now we will provide some insight into why OKRs are used by companies as big as Google and as small as startups. OKRs can help even the most rigid and traditional company, they will align and engage employees while instilling a sense of purpose and improve production. OKRs to Align and Engage Using objectives and key results (OKRs) is an effective goal-setting strategy. But defining goals

More »

16
SEP

Employees Contributing to OKRs Will Instill a Sense of Purpose and Improve Production

Last week we talked about our time spent with Partner at Google Ventures’, Rick Klau. We wanted to give you enough time to watch Rick’s Youtube video on how Google sets goals with OKRs. Now we will provide some insight into why OKRs are used by companies as big as Google and as small as startups. OKRs can help even the most rigid and traditional company, they will align and engage employees while instilling a sense of purpose and improve production. OKRs to Align and Engage Using objectives and key results (OKRs) is an effective goal-setting strategy. But defining goals

More »

12
SEP

This past week the Kapta Team went to Austin, Texas for Techstars’ annual FounderCon event. This event brought together current and past Techstars Founders, Sponsors, Staff and Speakers. One session specifically stood out as extremely relevant to Kapta; this was the OKR session led by Rick Klau with Google Ventures. Rick quickly gained recognition as being the “OKR guy” at Google Ventures after his youtube video “Startup Lab workshop: How Google sets goals: OKRs” got more views than he ever thought! Kapta wrote a post with his video linked to it almost a year ago. It was powerful to hear

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12
SEP

5 Signs a Company is too Rigid and How OKRs Can Help

This past week the Kapta Team went to Austin, Texas for Techstars’ annual FounderCon event. This event brought together current and past Techstars Founders, Sponsors, Staff and Speakers. One session specifically stood out as extremely relevant to Kapta; this was the OKR session led by Rick Klau with Google Ventures. Rick quickly gained recognition as being the “OKR guy” at Google Ventures after his youtube video “Startup Lab workshop: How Google sets goals: OKRs” got more views than he ever thought! Kapta wrote a post with his video linked to it almost a year ago. It was powerful to hear

More »

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